Sjöbergs is one of the world's leading manufacturers of professional workbenches. Made by hand at the factory in Stockaryd, they represent an almost century-old history of craftsmanship.
We created a brand-carried website that makes it easy for customers, retailers, schools and architects to find the right information and products. It also needed to facilitate e-commerce in Sweden.
The website features a new identity and a communication concept. Together, this highlights the joy of creation enabled by Sjöberg's products.
The logotype has been carefully updated, the visual language is warm, and imagery often feature people crafting.
Based on analysis and strategy, we developed a communication concept that shifts the focus from workbenches to the joy of creation. “More joy of creation in life” guides communication, product development and range expansion.
The website was built using WordPress with a customized e-commerce solution from WooCommerce. Besides being available in three languages, the range can be filtered to display the correct offerings in 25 countries.
We manage digital marketing, and produce, publish, measure and refine ads for social media, Google and programmatic banners.
