Henrik is the artist and teacher who slipped into the advertising world. He has worked with everything from international airlines to heavy industrial companies. He believes that the best projects are the ones that use a cross-creative and cross-functional approach. In recent years there has been a lot of business development where the service/business has been tweaked to create a clearer offer with a focus on the customer and business benefits. He spends his free-time with his family, does art and abstract painting, plays badminton and likes to cook.