Yellon keeps growing in Malmö
In recent years, the brand experience agency Yellon has grown with new assignments, new employees and new offices. Now, Art Director Patrik Granqvist, with international experience, has joined the Malmö team.
Yellon employs branding strategists, business developers and creators within architecture, design and communication. The mix of skills attracted Patrik Granqvist, who sees great benefits in coherent branding work, from strategy to tactical application in open spaces, products and advertising.
‘I used to work like this with Philippe Starck in Paris and Mark Allen Design in Los Angeles. In Sweden I have developed Max hamburger restaurants, Vagabond, Boblbee, Thule and Axelsons SPA, among others, but have always needed to seek partners to deliver the whole concept. At Yellon, all the skills are in the building, making work more efficient and stable,’ says Patrik Granqvist.
‘Digitalisation demands clearer strategies and emotional links to the brand. Patrik adds to YELLON’s diversified team with his experience of strategic branding and graphic design,’ says Markus Leijonberg, CEO of Yellon.
During the year, Yellon has welcomed several new clients, including Glimakra of Sweden, MK Illumination, Borås University, Axelsons SPA and Big Bowl. Further recruitment is underway in the autumn and winter.