The A6 Center is an ever-expanding shopping centre in Jönköping with about 80 stores in the same building complex. The challenge is to constantly attract old and new visitors to the A6 Center – and to inspire them to shop and eat there. Yellon has been working for a long time with various forms of communication for the shopping centre, such as the visual identity, web, commercials, campaigns and the magazine A6:an (distributed to one quarter of a million households). We also work as editors for social media and web as well as a sounding board for the Marketing Manager.
Yellon has also designed and planned parts of the A6. Blomstergården – an inviting addition with a green entrance – and Handelshuset on the other side of the street, with restaurants and shops. We have also worked with the PR strategy for the opening of Handelshuset, in close cooperation with the property owner.