Rosé in new packagingClient: Vinovum
Vinovum is a company that, according to their own opinion, loves good wines. Among the many wines in the assortment is the popular rosé Portal da Águia, which was voted best boxed rosé of the year in the Vinordic Wine Challenge 2012. Yellon’s assignment was to make a popular wine even more popular. And we succeeded. When the wine was launched in a new packaging design and with a new descriptive copy, sales increased by 23 per cent at Arlanda, 33 per cent at Systembolaget and 55 per cent at Stena Line.