Launch Box Charles & Charles

Client: Vinovum


Charles & Charles is a wine project run by the duo Charles Smith and Charles Bieler. The project started when Smith, who had changed his career and opened a wine store after several years in the rock music industry, met wine-maker Bieler in the city of Walla Walla. They quickly discovered their common passion: really good wine made of the blue Syrah grape. In 2001, the duo launched its first wine, a wine packed in rock’n roll. The label was designed by renowned Hatch Show Print in Nashville. Since their first launch, Charles & Charles have extended their offer, sticking to their rock’n roll theme.


In 2014, Charles & Charles were about to launch their Zinfandel and Chardonnay in Sweden. Vinovum, the Swedish wine agency for Charles & Charles, commissioned Yellon to create at wooden launch box with a rock’n roll theme for the two types of wine. Yellon has also created the visualisations.