Nobia is Europe’s leading kitchen specialist. They develop, manufacture and sell kitchen solutions in the Nordic countries, Great Britain and Central Europe. In total, they have approximately 6,500 employees and a turnover of around SEK 13 billion.
Every year, Nobia organises an exhibition to show the future and the latest trends in kitchen furnishing. The exhibition takes place at Nobia’s design centre in Tidaholm and Darlington. In June, the doors to the exhibition Expo 2016 were opened in Tidaholm.
Yellon gave the exhibition its conceptual idea and designed furniture and showcase kitchens. The kitchens were designed in varying styles to show different personalities and family constellations. Yellon also styled the kitchens and presented a visual identity, produced printed materials and managed the exhibition in the same manner.
The cross-functional work was appreciated and Yellon was therefore asked to continue to work with the 2017 exhibits.